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Nickolas petticrew

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Electrify America

Started by Volkswagon as a part of its settlement with the US over the Dieselgate scandal, agreed to partner with Stable Auto, a San Francisco-based electric vehicle (EV) fleet charging company.

The design problem was to create a ‘neutral-brand’ identity with a technology-centric, simple, and modern user experience for its customers. I set out to create a light and friendly interfacing experience that universally translates well onto touchscreens and mobile users. I worked with the group to design the EV charging station, illuminating (led powered) the station to signal EV drivers it’s the location from a distance.

Roles & Responsibilities
Identity Design System
Product Brand Development
UX / UI Design
iOS / Android Design
Visual Design
Art Direction
Photography

(2017)

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©2023 Nickolas Petticrew