The concept behind Wolf & Shepherd is simple: quality footwear that supports your active lifestyle. With full-grain Italian leathers, classic silhouettes and the high-level craftsmanship you can expect from the luxury dress shoes, polished, professional style has never felt so good.

I had the pleasure to work with the founding team to elevate their brand message across all marketing communications. I first worked on developing a cleaner, more vibrant, energetic design language with new typography system and stronger design emphasis throughout the design experience. From social media, landing pages, emails, mailers, web design, video and more – we were able to make a beautiful new improvement of the brand.

I also worked with the team to set the new creative direction of the e-commerce redesign, through a revitalized design language; simpler and intuitive UX for purchasing flows.

Role
Art Direction
Visual Design
UX Design
Brand Development
Copywriting

(2018)